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Product launches + go to market strategy and support (collateral, digital content, sales enablement)
I specialize in product launches, work closely with product management, engineering and sales teams, and lead a cross-functional team. I also work on digital strategy and content, including localized sites + events management, planning and assets development. I built free trial and SDK programs. I develop messaging, FAQs, product and customer decks for sales and product training. For additional copy samples: www.qualcomm.com/products/mirasol www.deem.com/products/ msb.georgetown.edu/
Marketing campaigns & project plan templates
Sample Product Launch Project Plan (includes Product, Marketing and Sales readiness) Sensitive information removed/old data, for template reference only.
Product Positioning and Messaging
Samples of positioning and messaging guides (with competitive info) I've developed - for reference only.
Product slide decks
I build product slide decks with positioning/messaging/benefits + screenshots, and FAQ documents for sales training, presentations, and talking points. Sensitive information has been removed - old data, for template reference only.
Website content, localization & events
I build content for the website (US and global sites), and manage events.
Brochure and product cards were either shared at customer meetings or distributed at events for a general audience. For additional Deem product brochure samples, please visit www.deem.com/products
Sample infographics I created for Uber for Business and Yelp.