Joan Lim
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Seasoned product marketer with over 10 years experience in various industries.
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Experience

Elementum 2016-present
Senior Product Marketing Manager

• Positioning and messaging ownership
• Drive B2B customer communication efforts for pre-sales and customer success teams
• Conduct webinars, develop training materials and documentation 
• Create customer use cases and success stories
• Collaborate with cross-functional teams (from engineering, customer experience, to sales teams)
• Conduct product demos to prospects and at supply chain events 
• Initiated process of release documentation

Deem 2014-2016
Senior Product Marketing Manager 

• Builds and implements go-to market strategies for cloud-based e-commerce solutions
• Manages product launches, free trials, early adopter programs with cross-functional teams of 20-50 members
• Conducts market research, competitive analysis and product demos
• Develops and writes technical content including release notes, help pages and training guides
• Builds customer facing marketing collateral including newsletters, factsheets, website content 
• Heads marketing events, participating in travel and supply chain management conferences


Qualcomm 2013-2014
Senior Integrated Marketing Manager, Wearables
Qualcomm Mirasol, Internet of Things (IOT), smartwatch/wearables technology 
• Implemented global go-to-market strategies for Qualcomm Mirasol and Qualcomm Toq collaborations
• Responsible for product positioning and execution of B2B and consumer integrated marketing campaigns
• Crafted complex technical information into digestible content targeted towards specific audience segments  
• Developed and implemented online/offline content for the website, newsletters, social media, print collateral
• Coordinated with the Applications team on competitive analysis and demos for events and customer meetings
• Project manager for Qualcomm at CES, SID Display Week, and MEMS Executive Conference events
• Marketing lead for the smartwatch reference design project (partnerships, smartwatch developers program)


Georgetown University 2012-2013
Marketing Communications Consultant/Staff
Focus on small business, technology, education, and non-profit organizations
• Headed successful cost efficient and realistic marketing efforts saving 30-50% projected costs vs. actual, improved ROI by 20-25%
• Wrote press releases and news articles, social media content
• Managed website & blog content, and website migration for the McDonough School of Business


New Zealand Embassy 2009-2012
Marketing Communications and Research Manager, EA to the Ambassador
• Project lead for the annual International Bazaar, gained annual incremental sales of 50%
• Managed B2B and consumer marketing, trade partnership programs
• Led a cross-functional team of 21 members
• Developed research papers, wrote press releases and news articles
• Coordinated with diplomatic missions, international organizations, local government agencies, private sector


Amadeus IT Group 2007-2008
Sales Engineering and Product Marketing Internship, GDS Airline Business Group
• Managed the Low Cost Carrier Business Outlook Report and GDS partnership database
• Conducted research, created training guides for new Technical Sales and Account Managers


Unilever 2005-2006
Product Manager - Ice Cream
• Managed 60 products under the At Home ice cream category for global markets
• Launched the 3-in-1 ice cream product range, the most affordable ice cream product in its category, increasing annual revenue by 70%
• Conceptualized and implemented an integrated ice cream campaign (TV, radio, print, events, digital media)
• Led cross-functional teams across advertising and media teams, R&D, sales, logistics and production


Universal Robina Corporation 2003-2005
Group Product Manager - Snacks & Candies
• Led overall direction of 7 brands and 34 products for domestic and international markets
• Launched snack brand products and variants and produced annual incremental sales revenue of 60%
• Developed profit improvement program resulting in 30% operational and material cost savings
• Led cross-functional teams across R&D, sales, logistics, purchasing, production and regional affiliates



Education

Georgetown University 2013
Masters in Digital Communications & Strategy

ESSCA Business School 2008
Masters in Business



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  • Hi There
  • I'm Joan
  • Sample Work
  • Photography
  • Blog