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Experience
Elementum 2016-present Senior Product Marketing Manager • Positioning and messaging ownership • Drive B2B customer communication efforts for pre-sales and customer success teams • Conduct webinars, develop training materials and documentation • Create customer use cases and success stories • Collaborate with cross-functional teams (from engineering, customer experience, to sales teams) • Conduct product demos to prospects and at supply chain events • Initiated process of release documentation Deem 2014-2016 Senior Product Marketing Manager • Builds and implements go-to market strategies for cloud-based e-commerce solutions • Manages product launches, free trials, early adopter programs with cross-functional teams of 20-50 members • Conducts market research, competitive analysis and product demos • Develops and writes technical content including release notes, help pages and training guides • Builds customer facing marketing collateral including newsletters, factsheets, website content • Heads marketing events, participating in travel and supply chain management conferences Qualcomm 2013-2014 Senior Integrated Marketing Manager, Wearables Qualcomm Mirasol, Internet of Things (IOT), smartwatch/wearables technology • Implemented global go-to-market strategies for Qualcomm Mirasol and Qualcomm Toq collaborations • Responsible for product positioning and execution of B2B and consumer integrated marketing campaigns • Crafted complex technical information into digestible content targeted towards specific audience segments • Developed and implemented online/offline content for the website, newsletters, social media, print collateral • Coordinated with the Applications team on competitive analysis and demos for events and customer meetings • Project manager for Qualcomm at CES, SID Display Week, and MEMS Executive Conference events • Marketing lead for the smartwatch reference design project (partnerships, smartwatch developers program) Georgetown University 2012-2013 Marketing Communications Consultant/Staff Focus on small business, technology, education, and non-profit organizations • Headed successful cost efficient and realistic marketing efforts saving 30-50% projected costs vs. actual, improved ROI by 20-25% • Wrote press releases and news articles, social media content • Managed website & blog content, and website migration for the McDonough School of Business New Zealand Embassy 2009-2012 Marketing Communications and Research Manager, EA to the Ambassador • Project lead for the annual International Bazaar, gained annual incremental sales of 50% • Managed B2B and consumer marketing, trade partnership programs • Led a cross-functional team of 21 members • Developed research papers, wrote press releases and news articles • Coordinated with diplomatic missions, international organizations, local government agencies, private sector Amadeus IT Group 2007-2008 Sales Engineering and Product Marketing Internship, GDS Airline Business Group • Managed the Low Cost Carrier Business Outlook Report and GDS partnership database • Conducted research, created training guides for new Technical Sales and Account Managers Unilever 2005-2006 Product Manager - Ice Cream • Managed 60 products under the At Home ice cream category for global markets • Launched the 3-in-1 ice cream product range, the most affordable ice cream product in its category, increasing annual revenue by 70% • Conceptualized and implemented an integrated ice cream campaign (TV, radio, print, events, digital media) • Led cross-functional teams across advertising and media teams, R&D, sales, logistics and production Universal Robina Corporation 2003-2005 Group Product Manager - Snacks & Candies • Led overall direction of 7 brands and 34 products for domestic and international markets • Launched snack brand products and variants and produced annual incremental sales revenue of 60% • Developed profit improvement program resulting in 30% operational and material cost savings • Led cross-functional teams across R&D, sales, logistics, purchasing, production and regional affiliates |
Education
Georgetown University 2013 Masters in Digital Communications & Strategy ESSCA Business School 2008 Masters in Business |
