Joan Lim
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Positioning samples

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Product launches + go to market strategy and support (collateral, digital content, sales enablement)

I specialize in product launches, develop relevant positioning and messaging guidelines, and work closely with product management, engineering and sales teams, as I lead a cross-functional team.

Product Positioning and Messaging

Samples of positioning and messaging guides (with competitive info) I've developed - for reference only.
Sample Messaging FAQ - Deem
File Size: 197 kb
File Type: pdf
Download File

Sample Messaging - Qualcomm
File Size: 598 kb
File Type: pdf
Download File

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Marketing campaigns & project plan templates

Sample Product Launch Project Plan (includes Product, Marketing and Sales readiness) 
Sensitive information removed/old data, for template reference only. 
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Product slide decks, case studies, talking points

I build product slide decks with positioning/messaging/benefits + screenshots, and FAQ documents for sales training, presentations, and talking points. Sensitive information has been removed - old data, for template reference only. 
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  • Hi There
  • I'm Joan
  • Sample Work
  • Photography
  • Blog