Positioning samples
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Product launches + go to market strategy and support (collateral, digital content, sales enablement)
I specialize in product launches, develop relevant positioning and messaging guidelines, and work closely with product management, engineering and sales teams, as I lead a cross-functional team.
Product Positioning and Messaging
Samples of positioning and messaging guides (with competitive info) I've developed - for reference only.
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Marketing campaigns & project plan templates
Sample Product Launch Project Plan (includes Product, Marketing and Sales readiness)
Sensitive information removed/old data, for template reference only.
Sensitive information removed/old data, for template reference only.
Product slide decks, case studies, talking points
I build product slide decks with positioning/messaging/benefits + screenshots, and FAQ documents for sales training, presentations, and talking points. Sensitive information has been removed - old data, for template reference only.
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